I was fortunate enough to be invited to attend a talk with Scott Stratten (aka Unmarketing) at the Ted Rogers School of Management at Ryerson University (aka my alma mater). I made a point of getting my own copy of the book, Unmarketing: Stop Marketing, Start Engaging that he could sign should I have the fortune of meeting him in person. I wrote about the book in a previous post here.
Some of the talk I recognized because they were topics that were brought up in the book, but it was better hearing him tell it instead of just reading it. He also had new material that I’m hoping will also be covered in his new book. He kept the crowd interested and engaged. Funny thing that he was talking about not feeding the trolls when in the Twitter stream that was going on (#unmarketingRU) a troll who happened to be in the audience kept throwing things in that were quite rude, including saying that Scott didn’t know what he was talking about and that attending this talk was a waste of time. Well, guess what, Dumbass? You just proved his point that people are more likely to bitch on Twitter than in person. He hid behind his PDA and yelled it virtually rather than standing up and telling us off himself. Moron.
A couple of the main points that I got from this talk:
- Don’t put anything up on the web that you don’t want to see on a billboard
- We are passive in person, aggressive online and CANADIAN!
- Marketing doesn’t matter if the front line doesn’t buy into it
- You can’t teach awesome
- And the phrase: “For the life of Chuck Norris!”
One of the funniest stories he told was about a fellow co-worker who spent real money to buy a virtual chicken in Farmville on Facebook. Really??? “Give me back your man card.”
I had the pleasure of asking him a question first at the event regarding QR codes for business cards. I know how using these is a big pet peeve of his if not done correctly, so I figured I would get his opinion. I’ve used the code to go to my LinkedIn profile, then they made some changes to their site that prompted the person to install the app rather than just going to the mobile site. I then had it go to my About.me page, but not sure if it really does any good. I then found a website that will allow for a download of a vCard. You enter your information on the site, it encodes it and then allows the person to download the vCard right into their address book. This is something I could get used to. He did answer my question during the event and I was able to clarify why I was asking the question during the reception held after the talk. He suggested that the vCard idea is the best one of the three. I still have to figure out how to code my Twitter handle into a link on that card…
Thanks for taking the time out of your busy schedule to come and speak to us Scott. It certainly wasn’t a lecture and you could have sold tickets and people would have come, not only for free. Oh, and by the way, there were some people trying to scalp tickets to get into the event. I feel sorry for the people that actually paid the money since it was a free event. I would have paid to see him speak. It was worth it and I look forward to more engagement and less marketing in future.