I first saw this Talk at TEDxRyersonU last year. I’d heard much about it, but hadn’t watched it yet. Since then, this is certainly one of my top 5 TED Talks. The quality isn’t the greatest, but it’s still good enough to hear.
Simon Sinek: How great leaders inspire action
Simon is so enthusiastic about his talk that you can’t bear to look away. The idea that people don’t buy something because of what it does, but because of the design sounds crazy, but it’s true. And he proves it through stories of some of the greatest companies and people in history. Many people don’t want to hear it, nor believe it, but isn’t that what these talks are all about? To challenge us. That’s what Simon Sinek does here.