#FF Alex Blom

I’m borrowing an idea that my friend Alex Blom started a couple of years ago. Instead of just listing #FF’s (Follow Fridays – A practice on Twitter where people recommend who everyone else should follow), he started doing a weekly blog post dedicated to a single recommendation for Follow Friday. So it’s only fitting that I give my first one in this series to him, not only for the idea, but because I was his first too (Minds out of the gutter, if you please. It’s pretty full down there already). It is still ranked second in Google when you use my name as the search term, ranking over Twitter and Facebook. The only one that’s beating it currently is LinkedIn.

I met Alex just over 2 years ago at Product Camp, held at the Ted Rogers School of Management. I attended a session for beginners in Product Management and he had made some comments on Twitter that I thought were of interest. I joined him during the lunch break and we discussed the session at length. I hadn’t really used Twitter all that much and my account was still locked down.  He’d had difficulty locating my profile and that was why. This was one of the biggest and best lessons I learned about Twitter vs. Facebook. Don’t lock Twitter down. It defeats the purpose. We had a great conversation and started meeting up regularly after the camp.

I’m not exaggerating when I say that the majority of what I know today about social media and marketing is from his tutelage. I’ve picked up a few things since then, but I would not be where I am today without his lessons. When I got hired on the mayoral campaign in Toronto and was told to help the candidate improve his tweeting, I didn’t know what to do. Alex gave me some pointers so that I could at least steer the candidate in the right direction. A year later, I was hired on another political campaign as the social media co-ordinator. Now, I have a successful social media consulting business and have multiple clients.

Today, I can still call on him if I need help or if I need a double check on what I’m doing. I highly recommend that you all follow him on Twitter and read his blog.  Thank you Alex Blom, for helping make me into what I am today and letting me borrow your idea.


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